Copy Director

Copy Director The copy director is the voice of the company. He or she creates a compelling brand voice that distinguishes the company in a crowded marketplace and that sells products. While leading the copy staff, the copy director maintains and evolves this brand voice. Responsibilities • Define or refine the company’s brand voice in alignment with senior managements vision • Create writing guidelines for the copy staff. These guidelines explain what the voice sounds like and why it should sound like that. • Lead the team in brainstorming on strategic initiatives ranging from seasonal concepts to quick turnaround market response projects • Write copy for all channels (catalog, web, retail, corporate) and any other marketing materials • Work with creative partners to continually explore fresh ways to drive sales and to enhance the company’s brand image • Collaborate with merchandisers to ensure that product copy is accurate and effective • Partner with designers to ensure copy and design complement and elevate one another • Seek, hire, supervise, and develop writers and proofreaders • Ensure the Copy team delivers on schedule • Help create a culture of team pride, team spirit, high standards, and continuous improvement Qualifications • Proven ability to write copy that sells clothes, preferably in a catalog • Minimum ten years of writing and editing experience, with at least three years in copy management • A strategic thinker • A swift writer • A decisive and incisive editor • Calm under pressure • Able to lead a team with a balance of guidance and delegation • Mac-proficient in Microsoft Word and Adobe InDesign
If qualified, please send resume and links to swilkins@atriumstaff.com.